How to Use Content Collaborations to Grow Your Audience

At this very moment, there are thousands of active Models uploading new videos to Pornhub. No matter if your style is cosplay, role-play, or BDSM, your marketing should be just as important as your next scene when it comes to creating your space online and growing your fanbase.

In other words, it takes a little more than hitting publish on your video to generate millions of views. And the same goes for any social media platform with a large amount of users.  

In the last ten years, collaborations have grown into a popular marketing strategy. This is where two or more creators plan to shoot content together, which helps expand their brand and followers. Ultimately, you’re borrowing each other’s audiences and connections to help grow your own.

Here are some benefits of content collaborations:

• Tap into new audiences and gain exposure to potential fans
• Create fresh and exciting content that allows you to stand out
• Build relationships and networking opportunities within the industry
• Combine budgets, skills, and ideas
• Increase your visibility and credibility on Pornhub

Ready to get started? Below are a few things to consider:

Find the Right Collaborator

Filming a seductive scene with another performer isn’t just about your physical connection. It's also about finding individuals who align with your brand, work ethic, and personal style. Here are a few things to think about before performing with someone new:

• Audience alignment: Ask yourself, is this a Model who shares the same (or a complementary) target audience? Not only will this ensure a natural collaboration, it also helps you get the most out of the audience and connections the other person already has. For example, if your signature style is romantic and you collaborate with someone whose community is largely rough sex lovers, it could feel like an odd pairing to viewers and you might not see the growth you’re looking for. Whereas if you create a lot of homemade content, you could still gain new fans by partnering with someone who is well-known for their POV content.
   
• Content style: Find Models with a similar narrative style or aesthetic. This will allow you to create a cohesive and engaging video that feels on-brand and appeals to your combined audiences, whether that’s an outdoor POV scene with short dialogue or a cinematic, story-driven dominatrix scene.
   
• Audience engagement: Look for Models with an active and engaged audience, as this will help increase your own reach and visibility. Ideally, you’ll want to partner with someone who has the same size fanbase or more than your own. On the flip side, if you’re a Model with a large fanbase, you could collab with an up-and-coming or trending Model to offer them a stepping-stone to success!
   
• Chemistry: Just like when you go on a first date, if there’s a natural attraction with someone, your interactions will feel more authentic and create a more organic experience for both you and your audience. This makes for better content as your performance is fueled by an undeniable connection that feels like real life.
   
• Professionalism: Work with Models who are professional, reliable, and respectful to ensure a smooth process. To safeguard your reputation, always do your research and have the right conversations before jumping into any new opportunity. You can also ask around and check references to see what others have to say about working with specific Models.  

When asked how he selects Models to collaborate with, a Top 10 PornhubGay Model, Rhyheim Shabazz, told us:

“I try to avoid models that engage in online drama. The adult industry is still a business, so I gravitate towards people who are on top of their content, conscious of whom they work with, are reliable, and have the potential for growth.”

Once you’ve found a Model or have an opportunity you’d like to pursue, reach out on social media, send an email, or book your ticket for an industry event where you can meet other adult content creators to network in-person. Think AVN, XBIZ, and Venus!

Determine the Type of Content Collab

At Pornhub, there are four main types of collabs with other Models to get more eyes on your brand:

• Teaser Collabs: Perhaps you want to entice viewers with a shorter scene and send them to a fan site to view the full-length feature? A teaser video could be anywhere from 1-3 minutes. The key here is to make sure you include enough to entice your audience to click an external link and pay for the full scene.
   
• Medium Length Video Collabs: Create a 7–10-minute video featuring both you and your Co-Performer. 7-10 minutes is the sweet spot for many of the best performing videos on our platform. Ensuring you provide an immersive storyline that takes your audience through a beginning, middle, and climactic end gives you a greater chance of success (such as higher ratings, views, and ad revenue).
   
• Full Scene Video Collaborations: Create a 10+ minute video and give your audience the ultimate viewing experience! Full scenes allow for intricate storytelling, character development, and more detailed interactions. This format also gives you the opportunity to showcase a variety of creative elements, from engaging dialogue to extended, realistic performances. Plus, the longer a visitor is on your video, the more time they’ll have to interact with the ads on your page and boost your ad revenue!
   
• Shorties (Vertical Video Collaborations): Shorties is our BETA feature for vertical videos. When uploaded to your profile, we’ll automatically send it into our Shorties feed for viewers to scroll. They’ll also be able to click on your profile to view more of your videos, subscribe to your page, or visit an external link like your “Official Site” or social media pages.

Build Your Content Collaboration Process

Brainstorming and creativity call for openness, an ability to listen to others’ ideas, and well-structured planning. Remember when co-producing content, all creators should be given a voice in what they would like to see in their scene and how it will unfold. Consent is crucial in any production.  

You can then think about your audience, your favorite assets, and what you know has performed well in the past. Combining your industry knowledge and skills is a great way to create a captivating scene that feels unique and stands out from the crowd.

It can also help to have a creative process in mind before you start to ensure a smooth production, which could look something like this:

• Ensure all Co-Performers are verified on Pornhub 
  If your Co-Performers are already verified Models on Pornhub, uploading your content will be faster and more streamlined. That’s because with our new tagging feature Collaborators, you can send requests to verified Models who appear in your content to confirm their identity and consent. This will make your uploading process a lot smoother! Read more about this on our Help Center.
   
• Discuss your skills
  Perhaps your blowjob scenes are most popular amongst fans and your scene partner always ends their videos with fast-paced doggie style. Discuss how you can combine your strengths, turn them into seamless transitions, and create a must-see collab video for your viewers.
   
• Plan your scene together
  Planning is all about consent, open communication, and organization. You’ll need to ensure all parties are on the same page with what is, and what isn’t, acceptable in your scene. Constant communication needs to take place around creative direction, comfort levels, and strategies to create an engaging and authentic video. You’ll also need to think about or outline your scene beforehand so you know roughly how it will unfold through the beginning, middle, and end. Although it’s still good to throw in a little improvisation, knowing the sequences of positions in your performance will help reduce any awkward pauses or fumbling through motions.
   
• Have fun
  Many workers spend around 40+ hours per week in their job. That’s a lot of time if you don’t enjoy what you do! Although there will always be some administrative tasks that require our attention, it’s important to find what brings you joy during the content creation process.
  When we have fun at work, it can boost our mental health, wellbeing, and actually make us more productive and creative. Choosing a collaborator who helps bring out your fun side or who you like sharing time and space with should certainly be a crucial factor in your selection process.
   
• Edit as a team
  From home to studio collabs, editing is an important step in the production of a high-quality video. Whether you edit together or allocate one person to the job, it’s important to ensure all parties are happy with the chosen shots and it fits with your personal styles and aesthetics.
  Two eyes are also better than one. Meaning all creators can evaluate the recording and share their feedback to help reduce slow moments or unwanted distractions that interrupt the viewing experience. To learn more about how to edit your next video, check out our previous blog with lots of tips and tricks.

Maximize Your Reach and Engagement

As mentioned, there’s more to consider than just hitting publish when it comes to marketing your content and growing your brand. To get the most out of your collabs, try these four post-production tips:

• Use relevant tags:
  Tagging your video with relevant keywords helps increase visibility by enabling viewers to search and discover what they like.
  Examples of this could be ‘big boobs,’ ‘green eyes blowjob,’ ‘milf’ or ‘reverse cowgirl’—and any other similar descriptions that describe the content in your video.
  
  It’s important to note that unless you’re a high-ranking Model, it’s more beneficial to use less popular, long-tail keyword tags (consisting of 2-3 words). What we mean by this is, if you’re a new Model on Pornhub, it will be hard for you to rank for popular keywords like ‘milf’ which already has over 200,000 videos.
  
  You could, however, use long-tail keywords like ‘short hair brunette’ or ‘massage therapist.’ This is going to increase your chances of getting found on Pornhub in the beginning as you start to grow your account and audience.
  
  It’s also important to spell words correctly in your tags, use a maximum of 16 relevant tags, and separate your words if you are using more than one. For example, ‘big ass’ not ‘bigass.’ To reach more people, you can also translate your tags into other languages.
  
  If you want to learn more about popular content for your next collab, check out our 2024 Insights as shown below, use free keyword planning tools like Google Trends, or monitor what’s hot on TikTok and YouTube.

• Include Stage Names in Titles:
  Including stage names in your video title can make a huge difference in attracting viewers. That’s because many fans search specifically for their favorite female creators, so featuring your stage name and the other performer’s stage name ensures your content is easily discoverable. This strategy not only boosts traffic to your videos, but also helps you tap into the existing fanbase of the other performer, giving your content a broader reach and more potential for success.
   
• Promote your collabs:
  Before and after your video has gone live, don’t forget to share behind-the-scenes content, sneak peeks, and teasers on social media channels like Instagram, X and Reddit. This will help generate buzz around your collaboration and get people excited to view your new content.
  Every social media platform has its own community guidelines that outline rules around topics like nudity and explicit language. By staying aware and up to date on what is and isn’t allowed, you can continue to promote your work on your preferred social media platforms.
   
• Engage with your audience:
  When you respond to comments and engage with your fans, it not only helps create a loyal following built on genuine connections but also allows you to stay updated with your audience’s needs, preferences, and desires. After all, the people already engaging with your content are the best people to provide valuable feedback!
  Isiah Maxwell, popular male Model who’s racked up over 1 billion views on Pornhub and several industry awards, relies heavily on his fans. He said:
  
  “I let them spread the news like wildfire. I listen to what they comment on and adjust for them. Without saying it out loud, the fans pick up on the changes and cheer me on for it.”  

TL;DR The Benefits of Content Collaborations and How to Start

Collaborating with other content creators is a powerful way to grow your brand, increase your reach, and build your audience on Pornhub.

By finding the right Models to collab with, creating unique and captivating scenes, and effectively promoting your work, you can take your Pornhub account to the next level. Not yet a verified member? Create your Model account here to start uploading your next video.

Remember that professionalism, respect, and open communication throughout the collaboration process is essential for a successful and ethical production. And with our new Collaborators feature, it’s now easier to verify your scene partners and make your videos live for fans to enjoy!