Pornhub Announces Collaboration and Launch of Limited-Edition Capsule Collection with Popular Streetwear Brand, Richardson During New York Fashion Week
In Celebration, Leading Adult Entertainment Platform and Popular Streetwear Brand to Host Invitation-Only Event on September 7th in New York City
New York, NY (August 30, 2017) – Pornhub, the premiere online destination for adult entertainment, today announced a collaboration with popular streetwear brand, Richardson. During New York Fashion Week, the brands will release a limited-edition capsule collection that epitomizes freedom of expression, inspired by ideals of liberty and sexuality. It will consist of a hoodie, cap, swimsuit, bomber jacket and multiple t-shirts, among other items. To celebrate the collaboration, Pornhub and Richardson will host, alongside special guests, an invitation-only event on Thursday, September 7th in New York City. Following the event, the brands will debut
Pornhub.com/Richardsonworld , which will feature exclusive Andrew Richardson-created and curated video content.
“Here at Pornhub, we’re always looking to work with brands, innovators, artists and creatives who capture the energy and spirit of Pornhub and evoke our personality through their innovation and design. Richardson was able to do just that with our capsule collection, which we are excited to debut during NYFW this year,” says Corey Price, Vice President, Pornhub. “We’ve always been big fans of Andrew Richardson’s published art, sex and culture magazine and clothing line which have become symbolic for their eclectic vision of self-expression and erotica. The team at Richardson was able to stimulate this vision and blend it together with our personality to produce an edgy, subversive collection that toes the line between underground and mainstream appeal and epitomizes what Pornhub is. I’m confident our fans will not only appreciate, but soon adorn themselves in every piece.”
The new Richardson x Pornhub collection officially launches at Richardson NY and LA and on RichardsonShop.com on Friday, September 8th. Apparel will retail in the range of $45-$399 with a wide-ranging selection including a premium MA-1 bomber, pull-over hoodie, cap, swimsuit, and series of graphic tees. Small accessories will also be available for purchase.
“The personal journey of sexual liberation is becoming not only widely accepted, but celebrated. With the solidarity of countless communities worldwide, we can now fearlessly be who we want to be, and freely express ourselves, our tastes, and permissive nature to our community. The partnership between Richardson and Pornhub formed seamlessly during this exciting time. Our current climate of access, where the boundaries of our public and private worlds are now closer together than ever,” says Andrew Richardson.
For more information on the collaboration, please visit
Pornhub.com/Richardsonworld .
About Pornhub:
Founded in 2007, Pornhub is the leading free, ad-supported adult video streaming website, offering viewers the opportunity to upload and share their own videos. With over 5 million videos and over 80 million visitors a day, Pornhub truly is the best adult site in the world. Pornhub has built the largest dedicated membership base in the adult community, with over 10 million engaged and loyal members, offering viewers a fun and sophisticated social experience directly in site, complete with messaging, photos, achievement badges and much more.
About Richardson:
Founded by creative director, Andrew Richardson, Richardson began in 1998 as an independent magazine focused on deconstructing sex and sexuality, prioritizing truth over promoting an artificial moral compass. In 2003, a t-shirt collaboration with influential streetwear brand, Supreme, marked the expansion of the Richardson brand. Today, Richardson offers a full line of apparel, including denim, sweatshirts, t-shirts, workwear, outerwear, and accessories. Inspired by the same ethos of provocation as the eponymous magazine, each piece is carefully considered and American made.